We came up with the name Breast Friend as a playful twist on the phrase “best friend.” It started as an inside joke, but the more we thought about it, the more it made sense. A best friend is someone who supports you, lifts you up, and makes you feel confident—exactly the message we wanted our brand to represent. By swapping in the word “breast,” we gave it not only a cheeky, bold personality we love, but also a deeper purpose: raising awareness and showing support for those affected by breast cancer.

From there, the hat design came to life. We wanted something simple yet powerful something people could wear proudly while also sparking a smile or a conversation. That’s where “I Love Boobies” came in. It’s playful, it’s eye-catching, and it carries a bigger meaning: celebrating body confidence, breaking down stigma, and supporting awareness for breast health.

Once we had the name and the design, we focused on production. After some searching, we found a supplier that could provide blank hats and handle embroidery for just $4.50 per hat. This allowed us to keep costs low while still creating a high-quality product people would be excited to wear.

When it came to pricing, we wanted to keep things fun and accessible while also adding special value. Our classic black hat sold for $15, while a pink limited-edition version created in honor of breast cancer awareness. It was priced at $20. To make it even better, we introduced a bundle deal: two hats for $30. This strategy encouraged people to buy more while also helping us maximize what we could give back.

The response was incredible. We sold over 700 units and generated more than $3,700 in profit. Every dollar of that profit was donated directly to Susan G. Komen, an organization dedicated to the fight against breast cancer. Partnering with them gave our brand deeper meaning, we weren’t just selling hats, we were building a movement of support, awareness, and friendship.

What made this journey even more impactful was that it all began through my business program. The project gave me hands-on experience in building something from the ground up from, branding, product design, and pricing strategy to marketing, sales, and partnership building. I gained real insight into what it takes to run a business: problem-solving under pressure, making financial decisions, and most importantly, creating a product with purpose. The lessons I learned through this experience have been just as valuable as anything I’ve studied in the classroom and have fueled my passion to continue growing as a future business leader.